Program Contents

  • 1

    Introduction

    • How to use this course

    • Opening Words

    • Claim Your Complimentary (1-on-1) New Student Onboarding Coaching Call

  • 2

    WK 1 - Section 1: Niche Selection

    • Niches Explained

    • What Makes a Niche?

    • Marketing to a Niche

    • Niche vs. Niche Category

    • Niche Selection Considerations

  • 3

    WK 1 - Section 2: Demand Verification

    • Demand Verification Explained

    • Intro to Keywords

    • Why are Keywords Important?

    • Google Trends

    • Google Keyword Planner

    • Competitor Research

    • Section 2 Summary

  • 4

    WK 1 - Section 3: Brand Building

    • Brand Building Explained

    • Brand Name Selection

    • Logo Creation

    • Section 3 Summary

  • 5

    WK 1 - Section 4: Website Creation

    • Website Creation Platform & Hosting Options

    • How-to Use Squarespace

    • Website Domains

    • Intro to SEO (search engine optimization)

    • Landing Pages

    • Homepages vs. Landing Pages

    • Sales Copywriting

    • The Content: Customer Desire Map

    • Mini Webinar or Sales Page Video or Info-Session

    • About Us Page

    • Contact Us Page

    • Section 4 Summary

  • 6

    WK 1 - Section 5: Funnel Setup

    • Funnels Explained

    • Intro to Email Lists

    • Lead Magnets

    • Promotional Pop-ups & Exit Intent Pop-ups

    • Upsells & Downsells

    • Funnel Examples

    • Section 5 Summary

  • 7

    WK 1 - Section 6: Traffic Procurement

    • Traffic Explained

    • Organic (free) Traffic Options

    • Intro to Email Marketing

    • Intro to Social Ads (Facebook & Instagram) & Google Ads

    • Section 6 Summary

  • 8

    WK 1 - Section 7: Email Marketing

    • Automated Email Campaigns

    • Email Marketing Platform Options

    • Constant Contact vs. ConvertKit

    • Integrations

    • How-to Create Successful Email Campaigns

    • General Email Structure

    • Types of Emails Within Campaigns

    • Section 7 Sumary

  • 9

    WK 1 - Section 8: Paid Advertising

    • Premise for Using Paid Ads

    • Direct Response Marketing

    • Example Profit Formula

    • Terms and Definitions

    • The 80/20 Principle

    • Brand Advertising vs. Direct Response

    • Social Ads (Facebook & Instagram Ads)

    • Section 1: Foundational learning (Facebook Blueprint)

    • Section 2: Three Sevens Specific Learning

    • Facebook Business Manager Setup

    • Facebook’s Brain: The Pixel

    • Winning Facebook Ad Campaign Structure

    • Audience Creation: Laser Targeting the Right People

    • Audience Naming Conventions

    • Understanding & Manipulating the Algorithm

    • Building Campaigns

    • Building Ad Sets

    • Building Ads

    • Facebook Ad Pre-Launch Checklist

    • Facebook Tools & Resources (Consolidated)

    • Google Ads

    • Section 1: Foundational learning

    • Section 2: Three Sevens Specific Learning

    • Terms and concepts used in Google Ads

    • Smart Campaigns

    • Types of Standard Google Ads Campaigns

    • How does Google choose which Ads to show?

    • Dynamic Search Ads

    • Tagging (Google’s version of the FB Pixel)

    • Google Ads – Campaign Strategy

    • Standard Campaign Naming Convention

    • Google Search Ad Campaigns

    • Google Search Ad Group Types

    • Google Search Ad Campaign Setup

    • Google Search Ad Group Setup

    • Google Search Ad Setup

    • Google Shopping Campaign Setup

    • Tools for Non-Designers & Managing Creatives

    • Google Tools & Resources (Consolidated)

  • 10

    WK 2 - LBA Executive Summary

    • Local Business Advertising Executive Summary

  • 11

    WK 2 - LBA Start-Up Costs

    • Start-Up Costs

  • 12

    WK 2 - What A Single Stream of LBA Profit Looks Like

    • What A Single Stream of LBA Profit Looks Like

  • 13

    WK 2 - LBA Venture Plan (WHAT to do, WHEN and WHY)

    • Step 1: Select a target City

    • Step 2: Use Groupon to select a proven offer within your selected City

    • Step 3: Verify the company is NOT running Facebook Ads

    • Step 4: Create a simple coupon for the selected offer

    • Step 5: Create a simple 2-step funnel for the selected offer

    • Step 6: Setup email autoresponder for coupon issuing

    • Step 7: Create a Facebook Ad for the selected proven offer and run traffic for 7 days to acquire leads

    • Step 8: Pause the Ad and approach the business with free leads

    • Step 9: Strike a deal with the business for your lead generation service

    • Why does this work?

  • 14

    WK 2 - LBA Tools & Resources

    • Groupon

    • Facebook Business Manager

    • Facebook Pixel Plugin

    • ClickFunnels

    • Squarespace

    • Canva

    • Squarespace Free Logo Maker

    • ScheduleOnce Scheduler

    • LBA Initial Contact Email Template

    • LBA Sales Call Script

    • LBA Service Agreement Form

    • Stripe or Paypal

  • 15

    WK2 - LBA Venture Spreadsheet

    • Venture Spreadsheet

  • 16

    WK 2 - Three Sevens LBA Featured Example

    • Introduction

    • Step 1 – Select a target City

    • Step 2 – Use Groupon to select a proven offer

    • Step 3 – Verify the company is NOT running Facebook Ads

    • Step 4 – Create a simple coupon for the selected offer

    • Step 5 – Create a simple 2-step funnel for the selected offer

    • Step 6 – Setup email autoresponder for coupon issuing

    • Step 7 – Create a Facebook Ad for the selected proven offer and run traffic for 7 days to acquire leads

    • Step 8 – Pause the Ad and approach the business with free leads

    • Step 9 – Strike a deal with the business for your lead generation service

  • 17

    WK 2 - LBA Scaling

    • Scaling

  • 18

    WK 2 - LBA Ongoing Costs

    • Ongoing Costs (Monthly):

  • 19

    WK 3 - AM Executive Summary

    • Affiliate Marketing Executive Summary

  • 20

    WK 3 - AM Start-Up Costs

    • Start-Up Costs

  • 21

    WK 3 - What A Single Stream of AM Profit Looks Like

    • What a Single Stream of A.M. Profit Looks Like

  • 22

    WK 3 - AM Venture Plan (WHAT to do, WHEN and WHY)

    • Step 1 – Select a niche to build an audience in

    • Step 2 – Identify products and services within your niche to affiliate market

    • Step 3 – Setup affiliate marketing deals and procure your unique affiliate links

    • Step 4 – Create your site & 1st blog post via Squarespace for your selected niche

    • Step 5 – Create 2 relevant and desirable lead magnets for your niche

    • Step 6 – Setup auto email marketing campaigns via Constant Contact

    • Step 7 – Create organic traffic using your lead magnets, SEO strategies, Social Media and Collaborations

    • Step 8 (optional) – Run retargeting Ads on Facebook & Instagram promoting new content to organic site visitors

    • Step 9 (optional) – Run Facebook & Instagram Ads using your lead magnets to capture emails and drive traffic to your blog

    • Step 10 (optional) – Run Google Search Ads for your blog posts to drive traffic to your blog

  • 23

    WK 3 - AM Tools & Resources

    • Google Trends

    • Squarespace

    • Fiverr

    • Constant Contact

    • Affiliate Marketing Platforms

    • Keyword Research

    • Alternatives to Content Creation

    • Social Media

    • Initial Contact for Collaboration Template

    • Paid Advertising (optional Steps 8-10)

    • Zoom

  • 24

    WK 3 - AM Venture Spreadsheet

    • Venture Spreadsheet

  • 25

    WK 3 - Three Sevens AM Featured Example

    • Introduction

    • Step 1 – Select a niche to build an audience in

    • Step 2 – Identify products and services within your niche to affiliate market

    • Step 3 – Setup affiliate marketing deals and procure affiliate links

    • Step 4 – Create your site & 1st blog post via Squarespace for your selected niche

    • Step 5 – Create 2 relevant and desirable lead magnets for your niche

    • Step 6 – Setup auto email marketing campaigns via Constant Contact

    • Step 7 – Create organic traffic using your lead magnets, SEO strategies, Social Media and Collaborations

  • 26

    WK 3 - AM Scaling

    • Scaling

  • 27

    WK 3 - AM Ongoing Costs

    • Ongoing Costs (Monthly)

  • 28

    WK 4 - HTDS Executive Summary

    • Dropshipping Executive Summary

  • 29

    WK 4 - HTDS Start-Up Costs

    • Start-Up Costs

  • 30

    WK 4 - What A Single Stream of HTDS Profit Looks Like

    • What A Single Stream of Dropshipping Profit Looks Like

  • 31

    WK 4 - HTDS Recommended Funnel Structures

    • Recommended Funnel Structures

  • 32

    WK 4 - HTDS Venture Plan (WHAT to do, WHEN and WHY)

    • Step 1 – Select a high-ticket niche category

    • Step 2 – Create a Shopify store for your selected niche category

    • Step 3 – Secure supplier approval and create reseller accounts

    • Step 4 – Setup auto email campaigns to prepare to market to your email list

    • Step 5 – Run traffic to your Shopify store through Smart Google Shopping Ads

    • Step 6 – Setup retargeting Ads on Facebook and Instagram

  • 33

    WK 4 - HTDS Tools & Resources

    • Shopify

    • G-Suite

    • Shopify Apps to integrate as explained in Step 2

    • Get Response

    • Supplier Contact Email Template

    • Potential Supplier Phone Script

    • Google Ads

    • Google Merchant Center

    • Google Analytics

    • Amazon (FBM), Craigslist and Facebook Marketplace (all optional)

    • Facebook Business Manager

    • Zapier

  • 34

    WK 4 - HTDS Venture Spreadsheet

    • Dropshipping Venture Spreadsheet

  • 35

    WK 4 - Three Sevens HTDS Featured Example

    • Introduction

    • Step 1 – Select a high-ticket niche category

    • Step 2 – Create a Shopify store for your selected niche category

    • Step 3 – Secure supplier approval and create reseller accounts

    • Step 4 – Setup auto email campaigns to prepare to market to your email list

  • 36

    WK 4 - HTDS Scaling

    • Scaling

  • 37

    WK 4 - HTDS Ongoing Costs

    • Ongoing Costs (Monthly)

  • 38

    WK 5 - DPS Executive Summary

    • Digital Product Sales Executive Summary

  • 39

    WK 5 - DPS Start-Up Costs

    • Start-Up Costs

  • 40

    WK 5 - What A Single Stream of DPS Profit Looks Like

    • What A Single Stream of DPS Profit Looks Like

  • 41

    WK 5 - DPS Venture Plan (WHAT to do, WHEN and WHY)

    • Step 1 – Identify a problem that many people are experiencing

    • Step 2 – Decide what kind of digital product will create the best solution

    • Step 3 – Create the digital product & setup fulfillment method

    • Step 4 – Create a landing page for your digital product

    • Step 5 – Create 2 lead magnets associated with the problem/solution/transformation

    • Step 6 – Setup auto email marketing campaigns via Constant Contact

    • Step 7 – Run paid ads using the lead magnets and digital product

    • Step 8 – Setup retargeting Ads (on FB and Insta) and organic growth methods

  • 42

    WK 5 - DPS Recommended Funnel Structures

    • Recommended Funnel Structures

  • 43

    WK 5 - DPS Tools & Resources

    • Canva

    • Fiverr

    • Squarespace or Wix

    • Stripe or Paypal

    • Kindle Royalty Calculator

    • Constant Contact

    • Product Fulfillment Platforms

    • Wistia

    • Affiliate Platforms for Organic Growth

    • Social Media

    • Paid Advertising

    • Digital Product Ad Copywriting Examples

    • Initial Contact for Collaboration Template

  • 44

    WK 5 - DPS Venture Spreadsheet

    • Venture Spreadsheet

  • 45

    WK 5 - Three Sevens DPS Featured Example

    • Introduction

    • Step 1 – Identify a problem that many people are experiencing

    • Step 2 – Decide what kind of digital product will create the best solution

    • Step 3 – Create the digital product & setup fulfillment method

    • Step 4 – Create a landing page for your digital product

    • Step 5 – Create 2 lead magnets associated with the problem/solution

    • Step 6 – Setup auto email marketing campaigns via Constant Contact

    • Step 7 – Run paid Ads using the lead magnets and digital product

    • Step 8 – Setup retargeting Ads and organic growth methods

  • 46

    WK 5 - DPS Scaling

    • Scaling

  • 47

    WK 5 - DPS Ongoing Costs

    • draft

  • 48

    WK 6 - PL AMZ Introduction

    • Introductory AMZ Learning

  • 49

    WK 6 - PL AMZ FBA Executive Summary

    • Amazon Private Label Product FBA Executive Summary

  • 50

    WK 6 - PL AMZ FBA Start-Up Costs

    • Start-Up Costs

  • 51

    WK 6 - What A Single Stream of PL AMZ FBA Profit Looks Like

    • What A Single Stream of Amazon Private Label Profit Looks Like

  • 52

    Wk 6 - PL AMZ FBA Venture Plan (WHAT to do, WHEN and WHY)

    • Step 1 – Identify a profitable niche and select a product

    • Step 2 – Contact suppliers and order product samples

    • Step 3 - Estimate total start-up cost for your selected product

    • Step 4 – Create Your Brand & Request Final Sample

    • Step 5 - Select a manufacturer and send down payment to begin fabrication

    • Step 6 - Arrange shipping services with freight forwarder

    • Step 7 – Finalize Product Listing on Amazon

    • Step 8 – Launch Your Product

  • 53

    WK 6 - PL AMZ FBA Tools & Resources

    • Junglescout Google Chrome Plug-in

    • Alibaba

    • AMZ Transit

    • Fiverr

    • Sonar

    • Amazon’s Early Reviewer Program

    • Amazon PPC Campaigns

    • Amazon Coupons & Promotions

    • Jumpsend

    • Review based platforms

  • 54

    WK 6 - PL AMZ FBA Venture Spreadsheet

    • Venture Spreadsheet

  • 55

    WK 6 - Three Sevens PL AMZ FBA Featured Example

    • Introduction

    • Step 1 – Identify a profitable niche and select a product

    • Step 2 – Contact suppliers and order product samples

    • Step 3 – Estimate total start-up cost for your selected product

    • Step 4 – Create your brand & order final samples

    • Step 5 – Select a manufacturer and send down payment to begin fabrication

    • Step 6 – Arrange shipping services with freight forwarder

    • Step 7 – Finalize product listing on Amazon

    • Step 8 – Launch your product

  • 56

    WK 6 - PL AMZ FBA Scaling

    • Scaling

  • 57

    WK 6 - PL AMZ FBA Ongoing Costs

    • Ongoing Costs (Monthly)

  • 58

    WK 7 - Google Analytics

    • Getting Started with Google Analytics

    • Next Steps

    • Guided Tours

    • Manage and Configure Analytics

    • Set up the Analytics global site tag

    • How to get support

  • 59

    WK 7 - Digital Ad Optimization

    • The Pareto Principle (80/20)

  • 60

    Wk 7 - Virtual Assistant Options & Resources

    • Why Hire a Virtual Assistant?

    • Types of Virtual Assistants

    • How to Hire a Virtual Assistant: An Entrepreneur’s Guide to Outsourcing & Hiring Virtual Staff

    • How to become the CEO of your own business

    • How to choose what tasks and processes to outsource

    • How to hire a Virtual Assistant

    • Tips for managing your Virtual Assistant

    • Top tools for outsourcing and managing virtual staff