Program Contents

  • 1

    Introduction

    • How to use this course

    • Opening Words

    • Claim Your Complimentary (1-on-1) New Student Onboarding Coaching Call

  • 2

    Section 1: Niche Selection

    • Niches Explained

    • What Makes a Niche?

    • Marketing to a Niche

    • Niche vs. Niche Category

    • Niche Selection Considerations

  • 3

    Section 2: Demand Verification

    • Demand Verification Explained

    • Intro to Keywords

    • Why are Keywords Important?

    • Google Trends

    • Google Keyword Planner

    • Competitor Research

    • Section 2 Summary

  • 4

    Section 3: Brand Building

    • Brand Building Explained

    • Brand Name Selection

    • Logo Creation

    • Section 3 Summary

  • 5

    Section 4: Website Creation

    • Website Creation Platform & Hosting Options

    • How-to Use Squarespace

    • Website Domains

    • Intro to SEO (search engine optimization)

    • Landing Pages

    • Homepages vs. Landing Pages

    • Sales Copywriting

    • The Content: Customer Desire Map

    • Mini Webinar or Sales Page Video or Info-Session

    • About Us Page

    • Contact Us Page

    • Section 4 Summary

  • 6

    Section 5: Funnel Setup

    • Funnels Explained

    • Intro to Email Lists

    • Lead Magnets

    • Promotional Pop-ups & Exit Intent Pop-ups

    • Upsells & Downsells

    • Funnel Examples

    • Section 5 Summary

  • 7

    Section 6: Traffic Procurement

    • Traffic Explained

    • Organic (free) Traffic Options

    • Intro to Email Marketing

    • Intro to Social Ads (Facebook & Instagram) & Google Ads

    • Section 6 Summary

  • 8

    Section 7: Email Marketing

    • Automated Email Campaigns

    • Email Marketing Platform Options

    • Integrations

    • How-to Create Successful Email Campaigns

    • General Email Structure

    • Types of Emails Within Campaigns

    • Section 7 Sumary

  • 9

    Section 8: Paid Advertising

    • Premise for Using Paid Ads

    • Direct Response Marketing

    • Example Profit Formula

    • Terms and Definitions

    • The 80/20 Principle

    • Brand Advertising vs. Direct Response

    • Social Ads (Facebook & Instagram Ads)

    • Section 1: Foundational learning (Facebook Blueprint)

    • Section 2: Three Sevens Specific Learning

    • Facebook Business Manager Setup

    • Facebook’s Brain: The Pixel

    • Winning Facebook Ad Campaign Structure

    • Audience Creation: Laser Targeting the Right People

    • Audience Naming Conventions

    • Understanding & Manipulating the Algorithm

    • Building Campaigns

    • Building Ad Sets

    • Building Ads

    • Facebook Ad Pre-Launch Checklist

    • Facebook Tools & Resources (Consolidated)

    • Google Ads

    • Section 1: Foundational learning

    • Section 2: Three Sevens Specific Learning

    • Terms and concepts used in Google Ads

    • Smart Campaigns

    • Types of Standard Google Ads Campaigns

    • How does Google choose which Ads to show?

    • Dynamic Search Ads

    • Tagging (Google’s version of the FB Pixel)

    • Google Ads – Campaign Strategy

    • Standard Campaign Naming Convention

    • Google Search Ad Campaigns

    • Google Search Ad Group Types

    • Google Search Ad Campaign Setup

    • Google Search Ad Group Setup

    • Google Search Ad Setup

    • Google Shopping Campaign Setup

    • Tools for Non-Designers & Managing Creatives

    • Google Tools & Resources (Consolidated)