Program Contents

  • 1

    Introduction

    • How to use this course

    • Opening Words

  • 2

    WK 1 - Section 1: Niche Selection

    • Niches Explained

    • What Makes a Niche?

    • Marketing to a Niche

    • Niche vs. Niche Category

    • Niche Selection Considerations

  • 3

    WK 1 - Section 2: Demand Verification

    • Demand Verification Explained

    • Intro to Keywords

    • Why are Keywords Important?

    • Google Trends

    • Google Keyword Planner

    • Competitor Research

    • Section 2 Summary

  • 4

    WK 1 - Section 3: Brand Building

    • Brand Building Explained

    • Brand Name Selection

    • Logo Creation

    • Section 3 Summary

  • 5

    WK 1 - Section 4: Website Creation

    • Website Domains

    • Intro to SEO (search engine optimization)

    • Landing Pages

    • Homepages vs. Landing Pages

    • Sales Copywriting

    • The Content: Customer Desire Map

    • About Us Page

    • Contact Us Page

    • Section 4 Summary

  • 6

    WK 1 - Section 5: Funnel Setup

    • Funnels Explained

    • Intro to Email Lists

    • Lead Magnets

    • Promotional Pop-ups & Exit Intent Pop-ups

    • Upsells & Downsells

    • Funnel Examples

    • Section 5 Summary

  • 7

    WK 1 - Section 6: Traffic Procurement

    • Traffic Explained

    • Organic (free) Traffic Options

    • Intro to Email Marketing

    • Intro to Social Ads (Facebook & Instagram) & Google Ads

    • Section 6 Summary

  • 8

    WK 1 - Section 7: Email Marketing

    • Automated Email Campaigns

    • Email Marketing Platform Options

    • Integrations

    • How-to Create Successful Email Campaigns

    • General Email Structure

    • Types of Emails Within Campaigns

    • Section 7 Sumary

  • 9

    WK 1 - Section 8: Paid Advertising

    • Premise for Using Paid Ads

    • Direct Response Marketing

    • Example Profit Formula

    • Terms and Definitions

    • The 80/20 Principle

    • Brand Advertising vs. Direct Response

    • Social Ads (Facebook & Instagram Ads)

    • Section 1: Foundational learning (Facebook Blueprint)

    • Section 2: Three Sevens Specific Learning

    • Facebook Business Manager Setup

    • Facebook’s Brain: The Pixel

    • Winning Facebook Ad Campaign Structure

    • Audience Creation: Laser Targeting the Right People

    • Audience Naming Conventions

    • Understanding & Manipulating the Algorithm

    • Building Campaigns

    • Building Ad Sets

    • Building Ads

    • Facebook Ad Pre-Launch Checklist

    • Facebook Tools & Resources (Consolidated)

    • Google Ads

    • Section 1: Foundational learning

    • Section 2: Three Sevens Specific Learning

    • Terms and concepts used in Google Ads

    • Smart Campaigns

    • Types of Standard Google Ads Campaigns

    • How does Google choose which Ads to show?

    • Dynamic Search Ads

    • Tagging (Google’s version of the FB Pixel)

    • Google Ads – Campaign Strategy

    • Standard Campaign Naming Convention

    • Google Search Ad Campaigns

    • Google Search Ad Group Types

    • Google Search Ad Campaign Setup

    • Google Search Ad Group Setup

    • Google Search Ad Setup

    • Google Shopping Campaign Setup

    • Tools for Non-Designers & Managing Creatives

    • Google Tools & Resources (Consolidated)

  • 10

    WK 2 - HTDS Executive Summary

    • Dropshipping Executive Summary

  • 11

    WK 2 - HTDS Start-Up Costs

    • Start-Up Costs

  • 12

    WK 2 - What A Single Stream of HTDS Profit Looks Like

    • What A Single Stream of Dropshipping Profit Looks Like

  • 13

    WK 2 - HTDS Recommended Funnel Structures

    • Recommended Funnel Structures

  • 14

    WK 2 - HTDS Venture Plan (WHAT to do, WHEN and WHY)

    • Step 1 – Select a high-ticket niche category

    • Step 2 – Create a Shopify store for your selected niche category

    • Step 3 – Secure supplier approval and create reseller accounts

    • Step 4 – Setup auto email campaigns to prepare to market to your email list

    • Step 5 – Run traffic to your Shopify store through Smart Google Shopping Ads

    • Step 6 – Setup retargeting Ads on Facebook and Instagram

  • 15

    WK 2 - HTDS Tools & Resources

    • Shopify

    • G-Suite

    • Shopify Apps to integrate as explained in Step 2

    • Get Response

    • Supplier Contact Email Template

    • Potential Supplier Phone Script

    • Google Ads

    • Google Merchant Center

    • Google Analytics

    • Amazon (FBM), Craigslist and Facebook Marketplace (all optional)

    • Facebook Business Manager

    • Zapier

  • 16

    WK 2 - HTDS Venture Spreadsheet

    • Dropshipping Venture Spreadsheet

  • 17

    WK 2 - Three Sevens HTDS Featured Example

    • Introduction

    • Step 1 – Select a high-ticket niche category

    • Step 2 – Create a Shopify store for your selected niche category

    • Step 3 – Secure supplier approval and create reseller accounts

    • Step 4 – Setup auto email campaigns to prepare to market to your email list

    • Step 5 – Run traffic to your Shopify store through Google Shopping Ads and organically

    • Step 6 – Setup retargeting Ads on Facebook and Instagram

  • 18

    WK 2- HTDS Scaling

    • Scaling

  • 19

    WK 2- HTDS Ongoing Costs

    • Ongoing Costs (Monthly)

  • 20

    WK 3- Google Analytics

    • Getting Started with Google Analytics

    • Next Steps

    • Guided Tours

    • Manage and Configure Analytics

    • Set up the Analytics global site tag

    • How to get support

  • 21

    WK 3- Digital Ad Optimization

    • The Pareto Principle (80/20)

  • 22

    WK 3- Scaling Your Business

    • Scaling Your Business

  • 23

    Wk 3- Virtual Assistant Options & Resources

    • Why Hire a Virtual Assistant?

    • Types of Virtual Assistants

    • How to Hire a Virtual Assistant: An Entrepreneur’s Guide to Outsourcing & Hiring Virtual Staff

    • How to become the CEO of your own business

    • How to choose what tasks and processes to outsource

    • How to hire a Virtual Assistant

    • Tips for managing your Virtual Assistant

    • Top tools for outsourcing and managing virtual staff