Program Contents

  • 1

    Introduction

    • How to use this course

    • Opening Words

  • 2

    WK 1 - Section 1: Niche Selection

    • Niches Explained

    • What Makes a Niche?

    • Marketing to a Niche

    • Niche Selection Considerations

  • 3

    WK 1 - Section 2: Keywords

    • Demand Verification Explained

    • Intro to Keywords

    • Why are Keywords Important?

    • Google Trends

    • Google Keyword Planner

  • 4

    WK 1 - Section 3: Brand Building

    • Brand Building Explained

    • Brand Name Selection

    • Logo Creation

    • Section 3 Summary

  • 5

    WK 1 - Section 4: Landing Page Creation

    • Website Domains

    • Landing Pages

    • Homepages vs. Landing Pages

    • Landing Page Creation

    • Clickfunnels Basics

    • Intro to SEO (search engine optimization)

    • Sales Copywriting

    • The Content: Customer Desire Map

    • Mini Webinar or Sales Page Video or Info-Session

    • Section 4 Summary

  • 6

    WK 1 - Section 5: Funnel Setup

    • Funnels Explained

    • Intro to Email Lists

    • Lead Magnets

    • Upsells & Downsells

    • Funnel Examples

    • Section 5 Summary

  • 7

    WK 1 - Section 6: Traffic Procurement

    • Traffic Explained

    • Organic (free) Traffic Options

    • Intro to Email Marketing

    • Intro to Social Ads (Facebook & Instagram) & Google Ads

    • Section 6 Summary

  • 8

    WK 1 - Section 7: Email Marketing

    • Automated Email Campaigns

    • GetResponse

    • Integrations

    • How-to Create Successful Email Campaigns

    • General Email Structure

    • Types of Emails Within Campaigns

    • Section 7 Sumary

  • 9

    WK 1 - Section 8: Paid Advertising

    • Premise for Using Paid Ads

    • Direct Response Marketing

    • Example Profit Formula

    • Terms and Definitions

    • The 80/20 Principle

    • Brand Advertising vs. Direct Response

    • Social Ads (Facebook & Instagram Ads)

    • Section 1: Foundational learning (Facebook Blueprint)

    • Section 2: Three Sevens Specific Learning

    • Facebook Business Manager Setup

    • Facebook’s Brain: The Pixel

    • Winning Facebook Ad Campaign Structure

    • Audience Creation: Laser Targeting the Right People

    • Audience Naming Conventions

    • Understanding & Manipulating the Algorithm

    • Building Campaigns

    • Building Ad Sets

    • Building Ads

    • Facebook Ad Pre-Launch Checklist

    • Facebook Tools & Resources (Consolidated)

    • Google Ads

    • Section 1: Foundational learning

    • Section 2: Three Sevens Specific Learning

    • Terms and concepts used in Google Ads

    • Smart Campaigns

    • Types of Standard Google Ads Campaigns

    • How does Google choose which Ads to show?

    • Dynamic Search Ads

    • Tagging (Google’s version of the FB Pixel)

    • Google Ads – Campaign Strategy

    • Standard Campaign Naming Convention

    • Google Search Ad Campaigns

    • Google Search Ad Group Types

    • Google Search Ad Campaign Setup

    • Google Search Ad Group Setup

    • Google Search Ad Setup

    • Google Shopping Campaign Setup

    • Tools for Non-Designers & Managing Creatives

    • Google Tools & Resources (Consolidated)

  • 10

    WK 2 - LBA Executive Summaries

    • LBA Executive Summary (1.0 - Facebook System)

    • LBA Executive Summary (2.0 - Google System)

  • 11

    WK 2 - LBA Start-Up Costs

    • Start-Up Costs - 1.0 (Facebook System)

    • Start-Up Costs - 2.0 (Google System)

  • 12

    WK 2 - What A Single Stream of LBA Profit Looks Like

    • (1.0) What A Single Stream of LBA Profit Looks Like

    • (2.0) What A Single Stream of LBA Profit Looks Like

  • 13

    WK 2 - (1.0) LBA Venture Plan (WHAT to do, WHEN and WHY)

    • Step 1: Select a target City

    • Step 2: Use Groupon to select a proven offer within your selected City

    • Step 3: Verify the company is NOT running Facebook Ads

    • Step 4: Create a simple coupon for the selected offer

    • Step 5: Create a simple 2-step funnel for the selected offer

    • Step 6: Setup email autoresponder for coupon issuing

    • Step 7: Create a Facebook Ad for the selected proven offer and run traffic for 7 days to acquire leads

    • Step 8: Pause the Ad and approach the business with free leads

    • Step 9: Strike a deal with the business for your lead generation service

    • Why does this work?

  • 14

    WK 2 - (2.0) LBA Venture Plan (WHAT to do, WHEN and WHY)

    • Everything You Need

  • 15

    WK 2 - LBA Tools & Resources

    • Groupon

    • Facebook Business Manager

    • Facebook Pixel Plugin

    • ClickFunnels

    • Canva

    • Squarespace Free Logo Maker

    • ScheduleOnce Scheduler

    • LBA Initial Contact Email Template (1.0)

    • LBA Sales Call Script (1.0)

    • LBA Service Agreement Form

    • Stripe or Paypal

    • Local Viking

    • Grade.us

    • GetResponse

    • Fiverr

    • LeadsGorilla

    • Zapier

    • Email Series (2.0)

  • 16

    WK2 - LBA Venture Spreadsheets

    • Venture Spreadsheet (Facebook)

    • Venture Spreadsheet (Google)

  • 17

    WK 2 - Three Sevens LBA Featured Example (1.0)

    • Introduction

    • Step 1 – Select a target City

    • Step 2 – Use Groupon to select a proven offer

    • Step 3 – Verify the company is NOT running Facebook Ads

    • Step 4 – Create a simple coupon for the selected offer

    • Step 5 – Create a simple 2-step funnel for the selected offer

    • Step 6 – Setup email autoresponder for coupon issuing

    • Step 7 – Create a Facebook Ad for the selected proven offer and run traffic for 7 days to acquire leads

    • Step 8 – Pause the Ad and approach the business with free leads

    • Step 9 – Strike a deal with the business for your lead generation service

  • 18

    WK 3 - LBA Scaling

    • Scaling

  • 19

    WK 3 - Google Analytics

    • Getting Started with Google Analytics

    • Next Steps

    • Guided Tours

    • Manage and Configure Analytics

    • Set up the Analytics global site tag

    • How to get support

  • 20

    WK 3 - Digital Ad Optimization

    • The Pareto Principle (80/20)

  • 21

    Wk 3 - Virtual Assistant Options & Resources

    • Why Hire a Virtual Assistant?

    • Types of Virtual Assistants

    • How to Hire a Virtual Assistant: An Entrepreneur’s Guide to Outsourcing & Hiring Virtual Staff

    • How to become the CEO of your own business

    • How to choose what tasks and processes to outsource

    • How to hire a Virtual Assistant

    • Tips for managing your Virtual Assistant

    • Top tools for outsourcing and managing virtual staff